VENUS MY SKIN. MY WAY.
FEATURING CARISSA MOORE
TVC / OLV

ECDs: Javier Bonilla   CDs: Jon Cochran & Brian Pluta & Rebecca Flinn

Going into the summer of 2020, P&G was a major sponsor of the Olympics. They chose Venus to make a big splash with a commercial that would run throughout the Summer Olympics. They sponsored the surfer Carissa Moore who has a great story of being at the top of her sport, but also as someone who has overcome self image issues. Carissa's story meshed with Venus' "My Skin. My Way." campaign seamlessly. We flew out to Hawaii over Christmas (who was going to complain about that?), and interviewed Carissa and shot a :30 spot. But Carissa was also kind enough to supply us with all sorts of archive footage and personal family footage as well. We put together a :30 and a :15 and were putting the finishing touches on the :90 when COVID hit and unfortunately the :90 never saw the light of day and the Olympics were postponed. This year, with the help of Marlo Caine at Cosmo Street and Mikey Rossiter at Rare Medium, we were able to button up some details and finally put some finishing touches on the long form version.