2021 NEWYORK-PRESBYTERIAN PATIENT STORY "PETER"
TVC

ECDs: Bharat Kumar & Marcelo Ramirez   CDs: Jon Cochran & Brian Pluta

NewYork-Presbyterian takes on the most complex cases that other hospitals aren't capable or willing to take on. So in order to highlight this we created an ongoing series of Patient Stories. Using real life patients and the doctors that saved their lives we bring their stories to life. In order to make each story, we needed to identify these patients. We interviewed each doctor to find the most compelling patients and to understand what made this case so special from both a story and medical perspective. Then we'd interview the patient and use that interview as the voiceover for each spot.