2020 GILLETTE BRAND BOOK
BRANDING

(new project more images pending)

ECDs: Joe Mongongnia & Han Lin   CDs: Jon Cochran & Brian Pluta  Designers: Matt Hock & Jaeyoon Lee

Over the past 6 years, as custodians of the brand, we've become accustomed to producing a magazine-like thirty to fifty page mini-brand book, called the Blade, annually. For 2020, Gillette asked us to produce a Brand Book that was the definitive guide to the brand, that could live on for years, that covered everything from their history, to where the brand is going. 2 years of research, writing, and design, led us to a 150+ page, hard cover, foil-stamped, 5-color, definitive guide to all things Gillette that employees of the brand can be proud to own and display.

2014 GILLETTE BLADE BOOK I
BRANDING

ECDs: Leo Savage & Jeff Stamp   Designers: Jon Cochran & Bryce Aviano