RADIOSHACK FUN REBRAND

In an effort to refresh and reenergize the brand, we undertook a project to rebrand and redesign everything RadioShack. Everything got a fresh new look. From employee attire to entire stores.

RadioShack Iconography

Icons were created to add a playful accent to visuals and headlines. They could also be used to substitute words or parts of words.

THE STORE

The store was redesigned from the ground up featuring the latest technology.