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RADIOSHACK FUN REBRAND

In an effort to refresh and reenergize the brand, we undertook a project to rebrand and redesign everything RadioShack. Everything got a fresh new look. From employee attire to entire stores.

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RadioShack Iconography

Icons were created to add a playful accent to visuals and headlines. They could also be used to substitute words or parts of words.

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THE STORE

The store was redesigned from the ground up featuring the latest technology.