GILLETTE HANDLE WITH CARE
TVC / OLV

ECDs: Jeff Stamp & Leo Savage   ACDs: Jon Cochran & Brian Pluta

GILLETTE TREO began as a passion project between Grey and Gillette, driven by the fact that there's never been a razor designed for caregivers to shave someone else. Through close collaboration, and using the above film as an argument for the concept, the world's first razor for caregivers was born. During TREO's launch year, we were tasked with directing a series of short educational films ourselves, featuring more real-life caregivers and their loved ones. The project was fast-moving with a small team and even smaller constraints, and one of the most rewarding projects to ever be a part of.

2x Gold Cannes Lion Winner    4x Gold Clio Winner   Time Magazine Best Invention of 2018