GILLETTE - YOUR BEST NEVER COMES EASY
ECD: Joe Mongognia CDs: Jon Cochran & Brian Pluta
AWARDS: Shortlisted Cannes 2019 / 2x Winner Clio Sports Gold / AdWeek Most Effective Multicultural Ad's of the Decade / 2019 AICP Best Editing
What was initially briefed as a short digital video for Facebook and Twitter snowballed into Gillette's most effective and well-recieved commercial in the past decade, and redefined what the brand means by "the best." Working with the entire Griffin family we were able to dramatize how hard Shaquem Griffin had to work in order to make it to the pinnacle of professional football, the NFL.
The TVC and the short film also helped set the table for another project that Brian and I helped develop, Gillette's breakthrough 2019 "We Believe" anthem.