GILLETTE "TWO WORLDS"
A VIRTUAL DEMO
ECDs: Jeff Stamp & Leo Savage ACDs: Jon Cochran & Brian Pluta
How do you demo a razor when the improvement to it is all about feeling? That was our challenge. The way we solved it was by using imagery and a soundtrack by Atticus Ross to illustrate the feeling of the razor virtually. Oh, and we created a bathroom using a lot of 4k LED monitors too.